Started by Joe Croft and Kristin Hunziker, industry veterans from the apparel, outdoor and action sports industries, JuJuBe has always stood for something MORE than average. Something MORE than normal. More functional, more fashionable, more concerned about the environment, community, and inclusivity. More supportive of mom-centric causes. More fun. More real. JuJuBe thinks that MORE is MORE in every way.